Victorinox opens multi-category shop-in-shop in partnership with Tripidi at VIE

By Andrew Pentol |


Victorinox occupies a highly visible area within the Tripidi store at Vienna International Airport.

Global family-run company Victorinox, maker of the original Swiss army knife has partnered with specialist German retailer Tripidi to open a shop-in-shop in its new multi-brand store at Vienna International Airport.

The opening of the shop-in-shop marks the Swiss brand’s debut in Austrian travel retail.

Located in departures (G Gates), the 130sq m Tripidi store joins the retailer’s four other locations at Frankfurt Airport Terminal 1 and Terminal 2. The space offers a selection of European brands including writing instruments specialists Lamy and Faber-Castell and kitchenwear brands Fissler, WMF, Peugeot, Alessi and Zwilling.


Victorinox occupies a highly visible area within the Tripidi store, which showcases the brand’s multi-category product offer including Swiss army knives and multi-tools, kitchen accessories, business and leisure backpacks and travel accessories.

Thomas Bodenmann, Head of Global Travel Retail and Fragrances sales commented: “Tripidi has been a valued partner of Victorinox for some time and we are delighted to partner with them to bring our multi-category offering to life.

“Europe is a critical market for us as we continue to expand in travel retail and grow brand awareness. Our main customers in Europe are Chinese and with almost one million Chinese tourists visiting Austria last year, Vienna is an ideal location to capitalise on our brand’s popularity with them.”

Jennifer Noelle, Founder and Managing Partner, Tripidi commented: As an iconic Swiss brand, Victorinox is a perfect fit within our retail offer, joining several other leading European brands. While well-known for its world-famous Swiss Army Knives, we are delighted to offer shoppers an experience of the broader Victorinox product universe.”


The Victorinox shop-on-shop showcases the brand’s multi-category product offer which includes business and leisure backpacks.


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