Viking Line opens new downtown pop-up store in Finnish shopping complex

By Andrew Pentol |

Viking Line Plus customers receive an additional 5% off fashion purchases. Source: Viking Line

Viking Line has opened a new pop-up shop at the Iso Omena shopping centre in Espoo.

The pop-up store, which opened on 12 November 2020 will remain operational until 10 January 2021. Fashion, cosmetics and sweets are all available in-store.

Products cost the same as those onboard Viking Line’s duty paid route between Helsinki and Tallinn (where Viking Line pays the Value Added Tax) according to the company.

Cash payments are not permitted and items cannot be exchanged or returned.

Eva Rehnström, Sales and Purchasing Manager, Beauty & Fashion, Viking Line told TRBusiness: “We needed to do something different and ‘invite’ our passengers to still shop with us even though they can’t travel.

“The feedback has been very positive from everyone and sales have exceeded our expectations. We can really feel people miss travelling and travel retail shopping.”

The Viking Line pop-up will remain operational until 10 January 2021. Source: Viking Line

Most popular

rss
image description image description
International

TR Sustainability Week: Influential speakers revealed

TRBusiness is delighted to announce details of the speakers appearing at the third edition of...

image description image description
International

Nuxe extends anti-ageing portfolio with new Super Serum [10] Eyes

Natural-origin skincare brand Nuxe has unveiled a new anti-ageing product. Super Serum [10] Eyes...

image description image description
Travel Retail Sustainability Week

TR Sustainability Week: New platform for innovator & circular-economy brands

VIDEO INTERVIEW: Dutch sales agency Brands of Style has officially launched its Travel Retail...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend

In case you missed it...

left
image description
TR Sustainability Week: Cost of sustainable products ‘small’ in F&B International
image description
The Estée Lauder Companies and Dufry create summer fragrance showcase Europe
image description
Bacardi aims high in travel retail with new prestige tequila Patrón El Cielo International
image description
Lagardère Travel Retail adds Tastes on the Fly to Paradies Lagardère portfolio The Americas
image description
Victorinox extends GTR portfolio with new I.N.O.X Chrono watch collection International
image description
Green Shoots Exchange highlights: Panellists push for more circular action Travel Retail Sustainability Week
image description
Arrivals duty free campaign shoots up political ladder with Parliament debate Europe
image description
New ETRC sustainability report will shed light on latest regulatory changes Travel Retail Sustainability Week
image description
The Sustainability Pitch Session 6: Bitmore Travel Retail Sustainability Week
image description
The Sustainability Pitch Session 5: Mondelēz International Travel Retail Sustainability Week
right