Walker’s Shortbread launches Queen Elizabeth II commemorative tin

By Naomi Chadderton |

Image Credit: Walker’s Shortbread
Walker’s Shortbread launches Queen Elizabeth II commemorative tin

Walker’s Shortbread’s Queen Elizabeth II commemorative tin contains a selection of all-butter shortbread shapes.

Walker’s Shortbread has partnered with Avolta to launch a limited-edition Queen Elizabeth II commemorative tin, available exclusively through World Duty Free stores at UK airports.

Designed with the travel retail gifting market in mind, the 300g gold tin features a black-and-white portrait of the late Queen Elizabeth II and contains a selection of all-butter shortbread shapes, including crown rounds, Union Jack shortbread and the brand’s signature shortbread fingers. The launch builds on Walker’s longstanding links with the Royal Family. King Charles III, then Prince Charles, Duke of Rothesay, opened the company’s Aberlour factory in 2001 and its Aberlour House head office in 2008.

Walker’s was granted a Royal Warrant of Appointment from King Charles III in 2024 for the supply of shortbread and oatcakes, following previous Royal Warrants from Queen Elizabeth II in 2017 and the Queen Mother in 2002.

Bryony Walker, Commercial Director at Walker’s Shortbread, said: “Our new commemorative tin reflects Walker’s long-standing association with the Royal Household and the craftsmanship behind our Scottish heritage. We are delighted to partner with Avolta to offer this exclusive collector’s item to passengers in travel retail. It represents a piece of Scottish heritage and a celebration of a remarkable legacy, allowing travellers to take home a gift that is both meaningful and delicious.”

Eve Fifer, Commercial Director in the UK at Avolta, added: “Products with a strong sense of place are an important part of the travel retail experience, particularly when they combine local heritage with a distinctive gifting opportunity. Walker’s is synonymous with Scottish provenance, and this limited-edition commemorative tin brings together the brand’s heritage, craftsmanship and iconic shortbread in a format created especially for travellers. We are pleased to offer it exclusively through our World Duty Free stores across UK airports.”

The launch comes during a milestone year for Walker’s, which was recently recognised with a King’s Award for Enterprise for its performance in international trade.

The Queen’s Commemorative Tin is available now across World Duty Free’s UK airport estate, priced at £15.50.

READ MORE: Walker’s Shortbread promotes Tennis Ball Shortbread Rounds in London hubs

READ MORE: Cartwright & Butler to unveil new GTR strategy for Cannes

READ MORE: Walker’s Shortbread launches Wee Chunkies range in TR

Other Stores

Elizabeth Hurley on the power of ELC's Breast Cancer Campaign

Image Credit: The Estée Lauder Companies To mark Breast Cancer Awareness Month in October,...

Europe

NITR's KitKat and Formula 1 experience races to Madrid with Avolta

Image Credit: Nestlé ITR Nestlé International Travel Retail (NITR) and Avolta have...

International

Furla maps out travel retail expansion at TFWA Cannes

Image Credit: Furla Furla will return to TFWA World Exhibition & Conference for a second...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend