Warwick Davis channels the force at Gatwick with WDF

By Charlotte Turner |

Rogue-One-Gatwick-WDF-group-shot-leadIn the next phase of a six-week programme of Star Wars-inspired activations at Gatwick Airport, today actor Warwick Davis – accompanied by stormtroopers – descended on the North Terminal to promote the release of the latest Star Wars film, Rogue One.

 

Today’s event followed a pre-release launch event, which took place on 23rd November, which saw stormtroopers and Death Troopers march into World Duty Free at Gatwick South as part of a Rogue One ‘takeover’.

 

See previous video interviews at November’s event here.

TRBusiness was granted exclusive access to today’s event and conducted video interviews with Star Wars acting legend Warwick Davis, and Eugenio Andrades Divisional CEO UK, Central and Eastern Europe at Dufry. See the TRBusiness video channel for all video interviews.

 

 

Davis – who appears in the new film ‘Rogue One: A Star Wars Story’ as Rebel character Weeteef Cyubee – was escorted to the front of the World Duty Free store by two stormtroopers to pose for photographs alongside a life-size Lego model of Darth Vader and an 8.2ft replica model of K-2SO, the captivating new Imperial droid in Rogue One.

 

Rogue-One-Gatwick-Darth-and-Warwick-tall

Davis poses for photographs alongside a life-size Lego model of Darth Vader.

Warwick then hosted an exclusive Q&A takeover of the @WorldDutyFree Twitter account, responding to tweets from the public about his latest role and his experiences on set over the years.

 

FEELING THE FORCE OF SOCIAL MEDIA

The Twitter Q&A was cross-promoted on Warwick’s Twitter account to his 593,000 followers, with support from @Gatwick_Airport and @StarWarsUK, further extending the reach to their 302,000 and 100,000 followers respectively.

 

He also signed customers’ purchases of Star Wars fragrances and Lego sets, as well as other movie memorabilia to make the Christmas gifts extra special for customers.

 

Warwick has appeared in five out of eight Star Wars films and his long association with the Star Wars saga dates back to when he was just eleven years old and played the role of an Ewok called Wicket in ‘Return of the Jedi’.

 

Since launching on 15 December, ‘Rogue One: A Star Wars Story’ has become the second biggest December opening of all time (behind The Force Awakens) and the biggest opening of 2016 in UK.

 

Eugenio Andrades Divisional CEO UK, Central and Eastern Europe at Dufry said of today’s event: “The first phase of the launch on the 23rd November in Gatwick South was incredible and it was fantastic to see the enthusiasm and excitement it generated amongst our customers.

 

‘MEMORABLE AND UNIQUE EXPERIENCE’

“Today is the second stage of this campaign and once again, we are delivering a truly unique experience to our customers, with the appearance of Warwick Davis alongside the stormtroopers and models of familiar and new characters from the Star Wars saga.

 

Warwick-and-stormtroopers

Davis – who appears in the new film ‘Rogue One: A Star Wars Story’ as Rebel character Weeteef Cyubee – was escorted to the front of the World Duty Free store by two stormtroopers.

 

“This is what we mean when we say we aim to deliver memorable experiences to our customers! Once again, our thanks go to Gatwick Airport, who have worked in close partnership with ourselves, Disney and Lucasfilm to help facilitate this incredible campaign and amplify it at all relevant points on the customer journey.”

 

Guy Stephenson, Gatwick’s Chief Commercial Officer, who was also in attendance, added: “We are delighted to have been able to work with World Duty Free and Disney, to bring this unique passenger experience to the airport.

 

Rogue-One-A-Star-Wars-Story-lands-in-Gatwick-North-to-mark-the-cinema-release-with-a-special-guest-appearance-from-Warwick-Davis

Warwick Davis signed customers’ purchases of Star Wars fragrances and Lego sets, as well as other movie memorabilia to make the Christmas gifts extra special for customers.

 

“Star Wars is famous the world over and the installation of costumes and droids from the film has clearly surprised and impressed passengers and staff alike. It has been great to see people stopping to take pictures or try out the virtual reality helmet.

 

“With today’s appearance Warwick Davis has taken the experience to a new level, as passengers have been able to meet a much beloved icon of the Star Wars film franchise. I am confident that the success of this initiative will be carried through into new-year as passengers can enjoy ‘Rogue One: A Star Wars Story’ at Gatwick until 17 Jan.”

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