Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.WHSmith extends curi.o.city portfolio with new Bristol Airport store opening
By Trbusiness Editor |
The Bristol boutique is WHSmith’s sixth curi.o.city store opening this year.
WHSmith has extended its presence at Bristol Airport with a new curi.o.city store.
The premium gifting concept offers travellers upmarket stationery items, quirky and eclectic gifts, keepsakes and mementos.
The Bristol outlet is WHSmith’s sixth curi.o.city store to open this year, with other shops trading at London Gatwick Airport, London St Pancras International railway station, and Selfridges in Birmingham.
Promoting a Sense of Place
The concept store in Bristol Airport is designed to offer a real sense of place for passengers, with the design concept taking inspiration from Bristol landmarks, events and attractions.
Clear branding and navigation complement the contemporary brickwork and iconic Union Jack motif, providing a tailored destination for travellers to enjoy the very best of Bristol before their flight.
WHSmith Travel Business Development Director Spencer Sheen told TRBusiness: “We’re delighted to open our new curi.o.city store in Bristol Airport, providing customers with a great range of giftable products tailored to the localised store environment.
The Bristol Airport curi.o.city store design was inspired by local landmarks, events and attractions, and showcases a wide range of giftable products.
“The new store, our sixth curi.o.city to open this year, brings a premium gifting offer for the airport, where we already have a really successful blended WHSmith and InMotion store, as well as a stand-alone specialist book shop.”
Bristol Airport Head of Commercial Tom Hack described the curi.o.city opening as a great addition to the airport’s retail portfolio.
He noted in a LinkedIn post: “As the UK’s fastest recovering airport, we have had a very busy summer season so it’s great to be adding more choice for our customers.”
READ MORE: WH Smith unveils seven concepts at Newark’s revamped Terminal A
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