WHSmith is continuing its expansion into the Spanish market with the addition of eight new stores at Madrid Barajas Airport Terminal 4 and Satellite Terminal 4.
All eight stores are open with two landside and six airside. A tailored product range specific to the location including Spanish and international newspapers, magazines and books, confectionery, drinks, sandwiches, travel essentials and digital accessories is available in each store.
According to the company, each outlet has been designed with a new look and contemporary feel, in line with airport operator Aena’s expectations for the premium international T4 and T4 Satellite.
WHSmith Managing Director, International Phil McNally commented: “This is a significant contract win for our business in Spain and builds on our successful operations in Alicante-Elche and Tenerife Sur Airports.
“It has been a major project, which has been carefully managed to ensure a seamless transition and we welcome customers to the new stores to enjoy some fantastic product ranges.”
The company’s airport business comprises 280 stores across 77 locations worldwide. These include London Heathrow, Dublin, Copenhagen, Stockholm and Singapore Changi and Delhi Indira Gandhi.