WHSmith has opened its first store at Amsterdam Schiphol Airport. The new store, which opened on 18 February, marks the news, books and convenience retailer’s first entry into the Netherlands.

Located in Pier F, the store offers a tailored product range including national and international newspapers, magazines and books, as well as confectionery drinks, coffee, sandwiches, travel essentials and digital accessories.

A further two WHSmith stores are scheduled to open in Amsterdam Schiphol Airport in 2020 and 2021.

NEW RETAIL OPERATOR 

Tanja Dik, Director of Consumer Products & Services at Amsterdam Airport Schiphol commented: “We are delighted to welcome WHSmith as a new retail operator at Amsterdam Airport Schiphol.

“WHSmith’s expertise in the categories of books, magazines and convenience and as a well-known brand in travel retail will help Amsterdam Schiphol Airport improve the customer experience at our non-Schengen concourse.

“We are looking forward working together towards the opening of WHSmith’s second and third stores in 2020 and 2021.” 

Phil McNally, WHSmith Managing Director International commented: “We’re very pleased to have opened our first store in Amsterdam Schiphol Airport. This is a significant contract win for the WH Smith International business as we expand our presence in a major European airport, recognised for its state of the arts retail proposition.

“We welcome customers to visit the new store to enjoy our fantastic product ranges.”