WHSmith has opened its first UK InMotion store at Leeds Bradford Airport.

As reported, WHSmith completed the acquisition of electronics travel retailer InMotion in 2018 and opened its first InMotion store at Alicante-Elche International Airport in June.

InMotion offers an extensive and dedicated range of the latest headphones, power and technology accessories for the travelling customer. It is the largest airport-based digital accessories retailer in North America.

EXCITING RETAIL PROPOSITION

According to the WHSmith, the launch of the first InMotion store in the UK offers an exciting retail proposition for the UK retailer and Leeds Bradford Airport, which handles four million international passengers annually.

Toby Keir, Managing Director, WHSmith Travel commented: “We are excited to bring the successful InMotion brand to UK passengers for the first time. Having partnered with Leeds Bradford Airport for several years, we are proud to take this step with them.

“Already a staple in digital accessories retail in North America, InMotion will strengthen our presence in UK travel retail and provide a unique shopping experience for our customers.”

Jeremy Smith, President and CEO InMotion added: “We are proud to partner with Leeds Bradford Airport in bringing InMotion’s first entry to the UK market with many more to come. By combining best practices from both InMotion and WHSmith, the shopping experience for the Leeds traveller will be first class from a store design, product selection, and customer service perspective.”

Joanna Wild, Chief Commercial Officer, Leeds Bradford Airport says its fantastic to welcome a globally recognised brand. “We’re committed to continuing to improve the experience of all our passengers and housing a range of exciting retailers is a big part of these plans. Having worked with WHSmith for a long time, we are confident that InMotion will be a very positive new addition to the airport.”