Travellers can browse and buy and range of products including food and drinks, health and beauty, books, magazines and travel essentials.

Belfast International Airport has welcomed a new WHSmith store located within the airside departures concourse.

The new store provides travellers with a comprehensive range of products, including food and drinks, health and beauty, books, magazines, travel essentials, and a selection of local and international brands.

Customers can also browse and buy a selection of food-to-go options and last-minute travel essentials.

“We’re excited to bring our world-leading one-stop shop offer to Belfast International, making it easier than ever for customers in Northern Ireland to get everything they need ahead of their journey,” said Andrew Harrison, CEO of UK, International and Australia, at WHSmith.

“Our new store combines best-in-class design with local character, including a Belfast mural that celebrates the city.

“This is a strong and growing market, and I look forward to seeing how the store performs throughout our peak summer trading period.”

The store has modern design and features a wall mural tailored to Belfast.

Clear navigation, efficient checkout areas and a layout tailored to high passenger flow make it easy for shoppers to find what they need, and move through the space.

The surrounding area has also been expanded and transformed, incorporating high ceilings and floor-to-ceiling windows that maximise natural light.

Plus, travellers can soak the views across the airport parking apron.

The store is designed with convenience and customer experience in mind, and caters to both leisure and business travellers.

“We are really pleased to see this new WHSmith store come to life, particularly given the positive response from our passengers,” said Dan Owens, CEO, Belfast International Airport, which is part of the VINCI Airports network.

“The size, design and quality of the offer add real value, enhancing both convenience and the overall airport experience.”

The new WH Smith store is located within the airside departures concourse.

This latest opening marks another significant step in the airport’s ongoing £100 million investment programme, designed to modernise passenger facilities and elevate the overall travel experience.

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