According to joint organiser Tax Free World Association (TFWA) the first industry team to address an imaginary 'request for proposals' (RFP) project at this September's Trinity Forum will comprise a group of highly respected female
executives from various sectors of the industry.
They will present their commercial recommendations for a hypothetical airport, Atea City International, in an imaginary Asian country at the Trinity Forum event in London (September 21 to 23).
The women's team is one of two that has been set the following brief: ‘How would you structure this airport's retail services? What would be your chosen model and how precisely would it be tailored? We invite you to think innovatively and without constraints. But your model should seek to optimise the interests of the consumer, enhance the image of the airport and achieve a sustainable long term revenue stream for all the participating parties.’
The women's team includes the following participants: Ylva Persson: Global Marketing Director, Bacardi Global Travel Retail; Carol Fish: Commercial Director, JFK IAT, JFK Terminal 4; Malin Eriksson: Managing Director, Generation DataBank, Sweden; Cathryn Davis: Director, Deussen Global Communications; Sally Emms: International Account Manager, Out of Home Media; Jaana Heino: Category Manager Spirits, Wine, Beer, Silja Line; and Charlotte Horn: Marketing Manager, Bacardi Global Travel Retail.
Each team will have 30 minutes to present their thinking and conclusions. The other team, to be named shortly, is to be drawn from the Middle East region and also includes representatives from each sector of airports, retailers, brands. Registration for the second Trinity Forum jointly organised by The Moodie Report and TFWA is now open at www.tfwa.com or www.TheMoodieReport.com. Registration details: [email protected]. For programme or sponsorship details email Martin Moodie at [email protected].