YSL ‘Magic Table’ finishes five week run at LGW South

By Caroline Sargent |

A five week cosmetics pop-up devised by Yves Saint Laurent in association with World Duty Free Group will come to an end this Friday 27 June after a successful run in London Gatwick South Airport.

 

The Yves Saint Laurent Make-up Studio takes full advantage of WDF’s Contentainment technology, immersing shoppers in a fully interactive digital video experience the instant a product is lifted from the display.

 

Designed to launch YSL’s latest releases, Couture Palettes and Baby Doll Kiss & Blush, the cutting edge make-up podium also demonstrated to travellers different ways to wear the brand’s stand-out product pillars: Touche Éclat and Rouge Pur Couture Vernis à Lèvres.

 

Featuring a ‘Magic Table’ with integrated iPad, travellers are invited to select a product from the display triggering a large screen video broadcast delivering colour, application and other tips, that shoppers can also take away in the form of quality print-outs in English, Norwegian, Mandarin and Russian.

 

With YSL beauty advisors on site, shoppers can also indulge in a complimentary flash make-over to experience the Couture Palettes and Baby Doll Kiss & Blush products in person.

 

The activation – in place from 23 May – 27 June – has been heavily promoted through World Duty Free’s social media platforms, successfully driving traffic to the dedicated YSL/WDF event site.

International

Alcohol insights: Conversion up, spend down in Q4

Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023,...

Asia & Pacific

Heinemann Asia Pacific makes breakthrough in New Zealand at AKL

Heinemann Asia Pacific is set to enter the New Zealand market with three new retail concepts at...

International

Men buy and spend more in travel retail says new research by m1nd-set

Men have a higher conversion rate and spend more when shopping in travel retail, says new...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend