Roy’s remit will be focused on the Indian shopper demographic in travel retail.

Travel retail consultancy 2.0 & Partners has announced the appointment of Shampa Roy as Brand & Training Ambassador.

Roy brings more than three decades of frontline travel retail experience, including roles with Cathay Pacific and Jet Airways, to the role. Her appointment aims to strengthen 2.0 & Partners’ growing Academy training service and wider CXM business suite.

Roy is charged with taking the lead in shaping 2.0 & Partners’ next dedicated training course, focused on delivering expert service for the increasingly vital Indian shopper demographic in travel retail. Her appointment also marks a significant step for the company within the Indian market – recognised as one of the driving forces behind travel retail’s future.

Roy commented: “I am delighted to be joining 2.0 & Partners and to help elevate frontline service in the amazing global travel retail industry.

“Personalised service, shaped by an understanding of the customer’s mindset, is so important in today’s market. The feel-good factor one experiences after an excellent interaction with sales personnel is a wonderful reward to have.”

2.0 & Partners CEO Fabio Bernardini added: “We are thrilled to welcome Shampa to the 2.0 & Partners team. Her appointment is a landmark moment as we build our presence in the Indian market and continue to grow, both as a company and as a provider of services that help partners elevate their offer across travel retail.”

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