Bombay Bramble launches in India exclusively at Delhi Duty Free

By Faye Bartle |

Retail theatre for Bombay Bramble at Delhi Duty Free.

Retail theatre for Bombay Bramble at Delhi Duty Free.

The fruity new gin by Bombay Sapphire, Bombay Bramble, made its debut in India on 17 May at Delhi Duty Free.

Currently, it is the only place in the country that consumers can find the new gin, according to the retail operator.

The launch has been enhanced with retail theatre and social media promotions to drive maximum engagement.

It’s set to be a popular choice for those who like a touch of fruit in their G&T this summer and is best enjoyed with tonic, poured over ice with a squeeze of lemon.

The launch is especially timely with World Gin Day taking place on 12 June.

Delhi Duty Free, which offers a wide range of gins, has described the launch as an example of how the company is ‘focusing on fulfilling the changing needs of global travellers through a combination of exciting innovations, special limited editions and new launches’.

Bombay Bramble is characterised by the natural flavour of blackberries and raspberries

Bombay Bramble is characterised by the natural flavour of blackberries and raspberries.

Gin is ‘one of the fastest growing categories’ at Delhi Duty Free and in wider India, according to the company.

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