World Duty Free Group and Brown Forman Worldwide, recently launched a ‘Cricket Fever 2012’ promotion in Bandaranaike International Airport (BIA), Sri Lanka.

 

Designed to coincide with the ICC T20 Cricket World Cup, which is being held in Sri Lanka this September and October, the campaign was unveiled by Prasanna Wickramasuriya, the Chairman of Airport and Aviation Services (Sri Lanka) Limited.

 

The collaboration between World Duty Free Group and drinks partner Brown Forman, will run for eight weeks in total.

 

Customers making purchases of two bottles or more from participating brands (Jack Daniel’s, Gentleman Jack, Finlandia and Pepe Lopez) at the arrival and/or departure Duty Free stores at BIA will have a chance of winning daily and weekly prizes.

 

[Above from left: Maher Qassab of WDFG; Prasanna Wickramasuriya Chairman – Airport and Aviation Services (Sri Lanka) Limited]

 

BIG PRIZES

During the promotional period, one winner per week will be selected through scratch card games. Of these eight winners, the first five will be selected prior the Cricket World Cup Finals.

 

The winners will be treated to an Air Senok helicopter ride from Colombo to Trincomalee , with a stay in a Beach Chalet at the Hotel Chaaya Blu in Trincomalee and an opportunity to catch the T20 Cricket World Cup Finals on the big screen.

 

All weekly winners and their companions will also be given the opportunity to cruise the Indian Ocean on a luxury yacht owned by Ceysail Cruises (Pvt) Ltd to watch dolphins and whales.

 

The three weekly winners, who will be selected after the Cricket World Cup, will enjoy an air taxi ride from Colombo to Koggala on the 10 November, followed by a yacht excursion to watch dolphins and whales. The winners will be also be treated to a one night full board stay for two at the Hotel Chaaya Tranz – Hikkaduwa,

 

CRICKET REGALIA

Further to selecting weekly prize winners, over 1,800 daily winners will also walk away with Sri Lanka Cricket T-shirts, Caps and other branded merchandise as part of the promotion.

 

World Duty Free stores at the island nation’s first entry and last exit points have been decorated with national flags, player cut-outs and other cricketing memorabilia giving passengers their first feel for the atmosphere that awaits them landside.

 

Abraham Alexander, Head of Operations of World Duty Free Group in Sri Lanka says: “Our duty free stores, decked out in full cricket regalia help to create excitement in the airport and in-store theatre in line with the Cricket World Cup.

 

“Our aim is to create a unique feeling of involvement for Sri Lankan passengers and international visitors by truly celebrating Sri Lankan cricketing heritage.

 

“This promotion offers the customer a chance to win fantastic prizes and novel cricketing gifts and we are delighted to partner with Brown Forman and work in close collaboration with them on this campaign.”