GVK Mumbai International Airport (MIAL) has announced the arrival of luxury watch brand retailer Helios at Chhatrapati Shivaji International Airport’s Terminal 1 with its first airport travel retail shop in India – in association with GVK Mumbai International Airport Private Limited (MIAL).

 

The company says it was attracted to Mumbai Airport by ‘the expansive retail arena’, along with the appealing high volume passenger footfall already well established in the airport environment.

 

HELIOS RANGE AIMED AT YOUNGER CONSUMERS

MIAL says watches have become ‘an increasingly popular purchase in the travel retail segment’, not just because of the attractive and captive audience, but also due to the various store formats brands are able to use.

 

The airport company said: “As travellers are exposed to a range of brands, both local and international, they are often more informed and conscious as consumers.”

 

MIAL adds that the offerings at the Helios airport store (which is owned by the Titan company) cater primarily to a younger audience, since a majority of sales for the brand come from shoppers under the age of 40.

 

The airport company added: “The outlet provides a global shopping experience to its patrons, bringing watch and timepiece enthusiasts a bouquet of over 30 brands from the world over. A part of the Titan Company, Helios comes from a legacy of watch expertise and trust.

 

MORE THAN 30 BRANDS HAVE JOINED WITH CSIA

“CSIA’s commitment towards offering an enriching retail experience to transiting passengers has successfully made it an unparalleled shopping and leisure destination, one among the most preferred in the country.

 

“Over the past few years, CSIA has witnessed the debut of more than 30 brands, such as Adidas, Lacoste, Fossil and Delsey, and many more.

 

With over 150 outlets, GVK MIAL is consistently working towards offering desirable features and best-in-class services through state-of-the-art infrastructure to travellers transiting through CSIA.”