Kreol TR inks travel retail distribution deal with Unilever in select markets

By Luke Barras-hill |

L-R: Kreol Arakulath, Executive Director, Kreol Group and Aseem Puri, CEO, Unilever International.

Dubai-headquartered Kreol Travel Retail – part of the Kreol Group – has been appointed as a travel retail distributor for consumer goods giant Unilever.

Kreol will oversee business in the Indian Subcontinent, Africa and select Arabian Gulf countries, including the Kingdom of Saudi Arabia, with a focus on distributing beauty & personal care products and home care items including AHC, Rexona and Dove.

“We look forward to working closely with Unilever in developing their travel retail channel,” commented Kreol Arakulath, Executive Director of Kreol Group.

“As a channel, travel retail has its own peculiarities in everything from assortment selection to promotional mechanisms.

“Working with such a large global brand house like Unilever, being purposefully mindful about product-channel fit is key, and this is precisely the tailor-made approach with which we service all our retail partners.”

Aseem Puri, CEO, Unilever International, added: “With travel opening up across the world, we are looking forward to serving travellers with our world-class and trusted brands in partnership with the Kreol Group.”


Kreol Travel Retail will distribute Unilever products such as AHC as part of the agreement.

Kreol Travel Retail has many years’ experience distributing merchandise in DF&TR from confectionery and beverages to children’s toys and P&C.

The company works with all the major duty free operators throughout the Indian subcontinent, Arabian Gulf, and Africa and is a long-time joint-venture partner with Dufry in India for Cochin Duty Free.


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