The Kreol Group has agreed a travel retail distribution contract with Imperial Collection OG Austria for select countries, including the Indian subcontinent and the Middle East.

Imperial is a joint venture of the Saint Petersburg-based Ladoga Group, one of Russia’s top ten alcohol producers and prominent in the premium and super-premium spirits segment.

It boasts a strong distribution network across the Russian Federation and exports to more than 40 countries.

LAKE LADOGA SOURCE

Products include Imperial Collection Vodka, Imperial Collection Egg and the upgraded Imperial Collection Gold Vodka.

“We are proud to be associated with such as prestigious brand,” commented A.S. Lal Arakulath, CEO at Dubai-based Kreol Travel Retail.

As a member of the Alcohol Producers Union and Association of Alcohol Manufacturers, Ladoga Group produces beverages using water from Lake Ladoga, Europe’s largest freshwater lake.

The distillery, which features five bottling lines, steers a production process involving 12 steps of filtration including through charcoal columns and barrier, quartz and membrane filters.

Ladoga has been awarded the prize of the National Alcohol Association in the category of Leader of the Russian Alcohol Market for several years in a row.