Kreol to unlock potential for Loch Lomond in Indian subcontinent

By Faye Bartle |

Loch Lomond Group Scotch whiskies

Kreol Travel Retail has partnered with Loch Lomond Group to distribute its Scotch whiskies in select travel retail markets of the Indian subcontinent.

Kreol Travel Retail has partnered with Loch Lomond Group to drive the distribution of the distillery’s award-winning Scotch whiskies in select travel retail markets of the Indian subcontinent.

The region has huge untapped potential for the brand, according to Lal Arakulath, CEO of Kreol Travel Retail, with a new wave of younger consumers influencing demand.

“The average age of a single malt consumer in most markets is the late 30s to early 40s but a new generation of consumers has emerged in the Indian subcontinent,” said Arakulath.

“Aged 25 to 30 years, this segment usually consumes beer and gin, but is now exhibiting keen interest in single malt whisky.

“Economic development has led to a significant rise in the middle class segment, which is the main driving force of the single malt whisky market in this region,’ he added.

AWARDS FOR LOCH LOMOND WHISKIES
An independent distiller and blender of fine and rare Scotch whiskies, Loch Lomond Group has won a string of accolades in recent years.

These include earning the crown as Scottish Whisky Distillery of the Year for Glen Scotia at the Scottish Whisky Awards 2021, which took place in Glasgow.

“We were delighted with the results right across our portfolio, including the highest accolade of the evening,” said Catherine Bonelli, Managing Director, Global Travel Retail, Loch Lomond Group.

The news comes after the Glen Scotia 25 Year Old single malt was crowned Best in Show at the San Francisco World Spirits Competition in April last year.

MORE BUSINESS WINS FOR KREOL TRAVEL RETAIL
Kreol Travel Retail is also celebrating launching Dobbé Cognac into duty free in India, at Cochin International Airport.

“We are proud to be stepping into the region,” commented Nicolas Stearns, General Manager of Travel Retail at Dobbé, for which Kreol is the exclusive travel retail distribution partner. “We have chosen Cochin Duty Free as our launchpad to the Indian market as Kerala has a loyal base of cognac and brandy enthusiasts. Also, passengers from the Arabian Gulf are fond of these products.”

Dobbé Cognac XO Extra (Extra Old)

Dobbé Cognac, with Kreol Travel Retail, has chosen Cochin Duty Free as its launchpad to the Indian market.

In addition, Kreol has recently signed an agreement with Waldemar Behn GmbH to sell and promote Danzka vodka in the Indian duty free market.

“Our two companies share the same key values of quality, honesty, and passion, and together we look forward to expanding Danzka’s worldwide presence into Indian travel retail,” said Philppe Biais, Export Director, Waldemar Behn GmbH. “We are confident that Danzka vodka’s unique smooth taste and sleek Danish design bottle will make it an ideal gifting item for Indian travellers.”

Danzka premium vodka in an aluminium bottle

Kreol Travel Retail has signed an agreement with Waldemar Behn GmbH, Germany, to sell and promote Danzka vodka in the Indian duty free market.

Copenhagen born Danzka Vodka is made from 100% whole grain and is presented in an aluminium bottle, which chills quickly, is lighter than glass and smash proof.

It’s available as Original, Fifty (50% abv) and The Spirit (a travel retail exclusive at 44% abv), in a range of flavours: Cranraz, Apple, Currant, Grapefruit and Citrus.

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