Kreol TR taps demand for Japanese spirits with Yoshino Spirits signing

By Luke Barras-hill |

L-R: Serdal Ersoy, Area Manager ME, APAC and Emerging Markets, Yoshino Spirits and Lal Arakulath, CEO, Kreol Group.

Kreol Travel Retail has forged an alliance with premium alcoholic beverage firm Yoshino Spirits, becoming its travel retail distribution partner for India.

Osaka-headquartered Yoshino Spirits possesses an export portfolio containing the likes of Kamiki Whisky, Umiki Whisky, Minoki Rum, Helios Distillery Brands, Katashimo Winery Brands, Kawashima Sake Brewery brands and Kishi-Kumano Distillery brands.

The Japanese craft spirits exporter’s products are available in domestic markets across more than 90 countries and can be found in major international duty free shops with operators including Gebr. Heinemann, Lotte Duty Free, Aer Rianta International, Dubai Duty Free and Ever Rich Duty Free.

Lal Arakulath, CEO, Kreol Group spoke of his happiness at Kreol Travel Retail’s appointment as travel retail distributor for India, adding: “Japanese brands are much sought-after in duty free shops across the world. As India is a prominent whisky market, consumers have expanded their tastes beyond American and British products.

“We are confident they will enjoy this new Japanese alcoholic brands experience too. We are proud to present the multi-award-winning Yoshino Spirits portfolio to India. Kanpai!”

Serdar Pala, Global Sales Director, Yoshino Spirits commented: “We have a vast portfolio of the finest spirits by the most prominent producers in Japan. We plan to introduce new innovative products in the future with the aim of reaching consumers around the world to bring a taste of Japan in a bottle to the world. So, we look forward to working with Kreol Travel Retail in the Indian duty free market.”

As reported, Kreol Travel inked a distribution agreement with Unilever in selected markets.

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