Ospree Duty Free is the official retail partner of Prime Hydration in India.

Global content creator and entrepreneur KSI was recently spotted at Ospree Duty Free in Mumbai during a visit to India, engaging with Prime Hydration, the fast-growing drinks brand he co-founded.

The appearance drew attention to Prime’s presence in Indian travel retail and highlighted the increasing visibility of creator-led brands within the airport environment.

Ospree Duty Free is the official retail partner for Prime Hydration in India, offering the brand to international travellers passing through key Indian gateways. Prime’s listing forms part of Ospree’s broader strategy to introduce globally recognised brands that resonate with modern, culturally connected consumers.

Co-founded by KSI and Logan Paul, Prime Hydration has quickly expanded from a creator-backed launch into a global brand, combining performance positioning with lifestyle appeal and strong digital engagement. Its presence in travel retail reflects the channel’s growing role as a platform for brands with strong cultural relevance and global awareness.

An Ospree Duty Free spokesperson commented: “Airports are increasingly becoming spaces where global culture and commerce intersect. Partnering with brands like PRIME allows us to connect with travellers who are looking for products that reflect current trends and international lifestyles.”

Prime Hydration is available at select Ospree Duty Free outlets in India, giving travellers access to one of the world’s most high-profile hydration brands as they travel through the country’s airports.

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