Latest Bollywood movie ties retail with entertainment, says Ospree Duty Free

By Luke Barras-hill |

 – TRBusiness

Ospree Duty Free has delivered a promotional campaign for 2024 Bollywood film Chandu Champion featuring prizes and a guest appearance from Indian actor Kartik Aryan.

Ahead of the release of Chandu Champion, Ospree Duty Free clad the shopping floor of its store at Mumbai International Airport with promotional banners.

Aryan made a special appearance at the Ospree Duty Free store to pose for selfies and sign autographs, much to the excitement of fans.

Selected shoppers were given the chance to win movie tickets and attend an exclusive meet and greet with Aryan.

“We are thrilled to host Kartik Aaryan and promote Chandu Champion at our Mumbai store,” commented Avishek Bambii Das, CEO of Ospree Duty Free.

“This collaboration marks a significant moment for us as we continue to bridge the gap between entertainment and retail. By partnering with such a prominent film, we aim to create unique and fulfilling experiences for our customers.”

The recently inaugurated Ospree Duty Free is part of Mumbai Travel Retail Private Limited (MTRPL), the joint venture between Adani Airport Holdings Limited (AAHL) and Flemingo Travel Retail Private Limited (FTRPL).

READ MORE: Ospree Duty Free launches no-cost EMI Scheme in its Mumbai stores

READ MORE: Ospree Duty Free strikes JV with King Power Intl Singapore in expansion push

READ MORE: India: ‘New era’ of rising incomes & hunger for travel

 – TRBusiness

International

PyD acquires Twelve Beauty skincare brand; launches new business unit

PyD has created a new business unit following its majority acquisition of Twelve Beauty, the...

Food & Confectionery

SSP wins new food and beverage contracts at JFK Terminal 5

SSP America has won a contract to operate more than 10 units at John F. Kennedy International...

International

Lindt & Sprüngli celebrates success of Dubai Style Chocolate in TR

Lindt & Sprüngli is celebrating the continued worldwide success of its award-winning Lindt...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend