Suntory’s latest arrivals boutique debuts a new multi-brand retail concept.

Suntory Global Spirits has opened its biggest ever GTR shop-in-shop, in Mumbai Chhatrapati Shivaji Maharaj International Airport Arrivals, in partnership with Ospree Duty Free.

The new speciality store covers 33sq m. It marks the debut of a new multi-brand, cross-category concept designed to showcase the breadth and depth of the group’s spirits portfolio.

The layout design features easy-to-navigate branded wall bays, gondolas and merchandising pillars, which highlight the group’s range of Scotch, American and Japanese whiskies, including Bowmore, Maker’s Mark, Hakushu and Hibiki.

In addition to premium whiskies, the boutique also incorporates specialist sections to spotlight Haku Vodka and Roku Gin craft spirits, broadening the target customer demographic to include white spirits enthusiasts.

A new retail flagship for Suntory

Dedicated displays highlight the heritage and provenance of each brand featured. A prominent pillar installation, complete with large, eye-catching LED display screens, showcases new launches and limited editions, to encourage engagement and drive incremental sales.

The shop-in-shop invites travellers to discover the group’s extensive range of Scotch, American and Japanese whiskies.

The boutique’s offer will be animated regularly through promotional campaigns and activations, to keep the offer fresh and exciting for shoppers each time they visit.

“We are elated to partner with Ospree Duty Free in creating a vibrant shopping experience and offering our diverse portfolio of premium spirits to arriving travellers at Mumbai Airport,” noted Suntory Global Spirits Managing Director Global Travel Retail Ashish Gandham.

New launches and travel retail exclusives are prominently displayed, keeping the offer attractive for shoppers.

“As we continue efforts to elevate the travel retail experience, our milestone opening will offer a curated selection of truly iconic brands to build a richer connection with our global consumers.

“This is a strategic and significant partnership. India stands out as one of the fastest-growing markets in aviation and travel retail, with arrivals driving 70% of sales. We are confident that our multi-brand space will swiftly transform into a must-visit destination for the many spirits enthusiasts arriving in Mumbai.”

Dedicated displays highlight the heritage, provenance and unique qualities of the different brands featured.

“We are proud to partner with Suntory Global Spirits to bring this pioneering multi-brand shop-in-shop to Mumbai Airport,” commented a spokesperson for Ospree Duty Free. “This collaboration reflects our commitment to enhancing the duty-free shopping experience with world-class offerings that cater to the evolving preferences of global travellers.

“With a curated selection of iconic spirits and an engaging retail environment, we are confident that this new space will set a new benchmark for premium spirits retail in India.”

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