15-year-old sherry finish is latest launch in Aberfeldy Exceptional Cask Series

By Luke Barras-hill |

Aberfeldy-ExceptionalCask15yoBacardi Global Travel Retail has announced that Aberfeldy Exceptional Cask 15 Year Old Sherry Finish will be available exclusively with Gebr. Heinemann in global travel retail, effective 1 November.

Exceptional Cask 15 Year Old Sherry Finish (43% ABV) is the latest release in the *Exceptional Cask Series.

Priced at a RRSP below €100/$111, the liquid will be supported by key shopper engagement campaigns at 15 locations, including Amsterdam Schiphol, Istanbul, Copenhagen, Sydney, Frankfurt and Hamburg Airports.

PacakagingAberfeldy-15y0AGE STATEMENTS FOCUS

Thomas Koch, Director International Key Accounts, Bacardi Global Travel said: “We are delighted to release the Aberfeldy Exceptional Cask 15 YO Sherry Finish with Gebr. Heinemann across their airport stores.

“The consumer appeal of award-winning Aberfeldy goes from strength to strength as demonstrated by its climbing the charts towards the top of the category with notably strong performance in Europe and in Asia.

“With the growing credibility of Global Travel Retail as a specialist channel, increasing numbers of whisky collectors and connoisseurs know that luxury airport stores like Heinemann’s are the place to seek out rare finds like this.”

Quoting IWSR data, Bacardi GTR says Aberfeldy ranked as the tenth largest single malt last year in GTR – up from 13th position in 2013.

Aberfeldy continues to release liquid with guaranteed age statements at a time when many suppliers are veering away from age statements.

Bacardi GTR says age statements remain a key purchase motivator for global travel retail.

Aberfeldy’s latest release, which has notes of subtle ginger spice, cinnamon, rich brown sugar, golden syrup and treacle toffee, is presented in a gift pack.

Rüdiger Stelkens, Director Purchasing LTCF, Gebr. Heinemann added: “Our whisky shoppers know they can rely on Heinemann stores as a destination for the discovery of rare whiskies and they are big fans of the quality of Aberfeldy thanks to its smooth, easy drinking style.  We know they will seize the opportunity to take home this exclusive finish to their single malt collection.”

*A collection of rare, limited edition, special finishes of aged single malts from the distilleries of Aberfeldy, Aultmore, Craigellachie, Royal Brackla and Glen Deveron.

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