Whyte & Mackay is preparing to unleash two travel retail exclusive expressions from single malt Fettercairn at the TFWA World Exhibition & Conference.

Tropical fruit notes emanating in part from the brand’s unique distillation process are a key characteristic of the new skus.

The limited release 16 Year Old (£80/1L) and is described as possessing a ‘unique and intriguing style for whisky lovers’.

The 23 Year Old (£200/70cl) single malt is matured in hand-selected casks containing rare and aged stock. Both are available from Q1 2020.

RELAUNCH BUILDS BRAND EQUITY

Completing the collection is the Fettercairn 12 Year Old Pedro Ximénez Sherry Cask Edition (£60/1l) aged in white oak ex-bourbon barrels with a finish in Ximénez Sherry casks.

It is now available in global travel retail markets including Dubai, Singapore, London, Edinburgh, Glasgow (all main UK airports), Taipei and Hong Kong.

Initially re-launched at last year’s tax free summit, four aged Fettercairn single malts have since gone on to list in most ‘key malt’ airports, including London, Singapore, Hong Kong, Taiwan and Dubai.

Much of this is down to its refreshed brand proposition, with a premium identity, bottle and packaging, echoing its provenance and distillation.

Richard Trimby, Travel Retail Director, Whyte & Mackay said: “We are answering the travellers’ thirst for newness. We know that single malt consumers in GTR like to discover new flavours and find hidden gems, especially ones that are unique and exclusive to the channel.

“We’re building on the momentum of the Fettercairn relaunch last year with these two new travel retail exclusives and by committing additional support in the channel for the established expressions.

“To grab the attention of whisky enthusiasts, we have worked hard on making our expressions stand out on the shelf with our distinctive storytelling and new brand identity, bottle and packaging. We look forward to sharing all of these new Fettercairn developments with buyers and travel retail colleagues in Cannes.”

Delegates to the Whyte & Mackay stand (M52, Green Village) will also be able to explore the firm’s wider range of whiskies, including the Dalmore, Jura and Tamnavulin.