2.0 & Partners and Acetaia Malpighi introduce Invecchiato balsamic vinegar

Acetaia Malphighi Invecchiato balsamic vinegarAcetaia Malpighi, a client of specialist travel retail agency 2.0 & Partners, has unveiled Invecchiato, a new balsamic vinegar travel retail release.

The Malpighi family has been creating high-quality balsamic vinegar for more than 200 years, turning its attention to the travel retail market in 2022.

Earlier this year it secured new listings with Gebr Heinemann at Bologna Guglielmo Marconi Airport, followed by further listings at Turin and Bari airports. Its latest launch, Balsamic Vinegar of Modena Invecchiato, is available in the travel retail channel, and through selected customers in other markets.

Fine food in travel retail

Like all Acetaia Malpighi products, Invecchiato is created and aged according to special procedures, which allow it to carry the DOP mark designating its protected origin status.

The artisan release is presented in striking blue packaging that is ideal for gifting.

Acetaia Malpighi President Massimo Malpighi commented: “My family is proud of the reaction our brand has received since our debut in travel retail. This is an exciting and vibrant market and one where we can introduce new shoppers to the wonderful taste of the real natural vinegar of Modena.

“But to inspire shoppers, we wanted to create something special and new for our travelling customers around the world. I am delighted that we can bring the flavours and excellence of Acetaia Malpighi to the world with Invecchiato.”

Acetaia Malpighi Invecchiato

Acetaia Malpighi Invecchiato is created according to special procedures, which allow it to carry the DOP mark designating its protected origin status.

A winner of many awards, Acetaia Malpighi is already a firm favourite domestically with luxury hotels, delicatessens and restaurants around the globe. Now the brand is working with 2.0 & Partners, to extend its presence within global travel retail.

2.0 & Partners CEO Fabio Bernardini noted: “The modern travelling shopper is not just enticed by products; they demand unique experiences and craftmanship created especially for them.

“The debut of Invecchiato speaks to shoppers’ desire to be excited by something truly new, and I have no doubt that this latest innovation from the historic Acetaia Malpighi brand will help to build the company’s fast-growing presence in this wonderful marketplace.”

READ MORE: Beauty executive Monica Casali Belostock joins 2.0 & Partners


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