Lancôme signs up Lupita Nyong’o

By Doug Newhouse |

Lancôme has appointed 31-year old academy award winning actress Lupita Nyong’o as its new brand ambassadress.


The beauty company said she is well known for her  Academy Award in the category of ‘Best Supporting Actress’ for her role of Patsey in Steve McQueen’s film, 12 Years a Slave.


Lancôme says Lupita Nyong’o is now the fourth academy award winning ambassadress for the beauty company, although she has already been recognised with many awards, including the Screen Actors Guild Award, the Independent Spirit Award, the NAACP Award, plus the 2013 Hollywood Film Awards’ New Hollywood Award.


Lupita Nyong’o is a recent graduate from the Yale School of Drama and in addition to performing on stage she directed the award-winning feature-length documentary, In My Genes, about the reality of living with albinism in Kenya. She also appeared in the action thriller film Non-Stop, opposite Liam Neeson and Julianne Moore.


Lupita Nyong’o is Lancôme’s new brand ambassadress.(Photo credit: ©Alexi Lubomirski for Lancôme).


Lancôme says the Mexican-born, Kenyan actress is ‘an outstanding example of a natural beauty’ and she said she is very pleased to be working with the beauty giant: “I am truly honoured to join the Maison Lancôme, a brand with such a prestigious history and that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself.”


Lupita Nyong’o now joins Julia Roberts, Kate Winslet, Penélope Cruz and the recently appointed young actress Lily Collins at Lancôme and she will be seen from this summer in campaigns shot by star photographers Mert Alas and Marcus Piggott.


“Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancôme woman.” stated Françoise Lehmann, General Manager of Lancôme International.


[TOP IMAGE: Lancôme with the World Duty Free Group at Gatwick South].


TR Sustainability Week: Influential speakers revealed

TRBusiness is delighted to announce details of the speakers appearing at the third edition of...

Travel Retail Sustainability Week

TR Sustainability Week: New platform for innovator & circular-economy brands

VIDEO INTERVIEW: Dutch sales agency Brands of Style has officially launched its Travel Retail...


Coccinelle unveils #MyOwnStory Autumn/Winter advertising campaign

Italian fashion accessories brand Coccinelle has officially unveiled its new Autumn/Winter 2023...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend