Limited edition Enchanted Forest sleeve for Żubrówka Polish vodka

By Caroline Sargent |

Żubrówka, the Polish Bison Grass vodka brand, is launching an attractive ‘Enchanted Forest’ limited edition sleeve exclusively across global travel retail.

 

Leveraging the brand’s existing forest themed advertising imagery, Żubrówka’s imaginative sleeve features an array of flora and fauna on a clear wrap, anchored by the distinctive green and gold label and is inspired by the real Białowieża Forest, where the bison of eastern Poland roam.

 

“Żubrówka’s unique advertising imagery lends itself perfectly to this limited edition sleeve,” says Andrew Notcutt, Global Travel Retail Marketing Director for Russian Standard, which manages Żubrówka’s travel retail distribution.

 

“We believe Żubrówka will continue to grow the vodka category in Global Travel Retail, supported by this exclusive packaging which provides unique gifting opportunities.”

 

Żubrówka Bison Grass Vodka is the world’s best known Polish vodka, with more than 600 years of tradition and history behind it. According to IWSR, 2013 sales totalled over 4 million 9 litre cases. It was named Brand Champion 2014 by The Spirits Business and ranked among the fastest growing vodka brands by Drinks International.

 

The exclusive edition sleeve will be in stores from November and line priced to Żubrówka 1 litre bottles.

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