2022 Travel Retail Awards now open for entries

By Michael Barrett |

The 2022 Travel Retail Awards, the industry’s only consumer-voted, multi-category awards programme, is now officially open for entries. Companies can now submit their nominations for the highly popular awards programme until Friday 3 June on the Travel Retail Awards website here.

Submissions for the product awards are £245 per entry. All airport, cruise and inflight awards will remain free of charge to enter. Details of entry criteria and terms and conditions can be found on the Travel Retail Awards website.

Each nomination will be judged by a panel of 2,000 consumers who have travelled internationally in the past six months. The consumers are sourced from the database of Travel Retail Awards’ exclusive research partner m1nd-set, which consists of several hundred thousand travelling consumers.

The leading travel retail research company compiles its database from interviews conducted with consumers on location at airports around the globe.

Highlights from the fourth consumer-voted Global Travel Retail Awards ceremony, held in London in September 2021 during the inaugural TR Consumer Forum.

 

 

TWO-PART JUDGING PROCESS

The quantitative scores from the consumer panel will account for 80% of the score for each nomination, while the remaining 20% of the score is assessed from the qualitative judging process which involves a panel of international travelling bloggers and vloggers; leading influencers in travel and consumer goods.

 

They will have the benefit of being able to touch, feel, taste, smell and handle the products as part of the judging process.

 

TRBusiness Joint Owners and Managing Directors Janice Hook and Nigel Hardy.

TRBusiness Joint Owners and Managing Directors Janice Hook and Nigel Hardy.

All entrants of the 2022 global Travel Retail Awards will be automatically enrolled into the Asia Pacific Travel Retail Awards, the ceremony for which will follow in 2023.

 

BEST SUSTAINABLE SUPPLIER AWARD

Industry stakeholders’ have been able to submit their sustainable initiatives for scrutiny by the voting consumers in recent years also. The ‘Best Sustainable Supplier’ award, launched in 2021 features among the product awards, while airports, airlines and cruise companies and their respective retailer or F&B partners are able to enter the ‘Best Sustainable Airport, Airline and Cruise Retail’ award, which was launched in 2020.

 

Submissions for this sustainable retail award are free of charge, while the ‘Best Sustainable Supplier’ award is subject to the entry fee, along with the other product awards.

 

As part of the entry fee into the Travel Retail Awards, each nomination receives a detailed consumer feedback report from m1nd-set, which highlights the key strengths and weaknesses from the consumer’s perspective. The reports also provide feedback by segment, including regional, gender, age-group and trip purpose segments.

The TRBusiness and m1nd-set teams celebrated yet another successful Global Travel Retail Awards in London last September.

The TRBusiness and m1nd-set teams celebrated yet another successful Global Travel Retail Awards in London last September.

 

AWARDS INSTRUMENTAL IN DRIVING SALES

As TRBusiness Joint Owners and Managing Directors Nigel Hardy and Janice Hook explain, the m1nd-set research reports have proved to be instrumental in driving sales for a number of companies that have entered the awards in previous years.

 

“The Travel Retail Awards was developed with one sole aim: to provide honest, quality feedback and recognition to all industry stakeholders through the eyes of the consumer. As well as building awareness among consumers, the Travel Retail Awards enables companies entering to receive highly valuable consumer insights, both from the bloggers and our research partner m1nd-set.

 

These have already helped numerous industry stakeholders refine their product offering and packaging to add even further appeal to consumers and have helped reveal new target markets that brands had not previously considered.”

 

NUMBER OF BRANDS GROWING YEAR-ON-YEAR

m1nd-set CEO and owner Peter Mohn making his address at the 2021 awards ceremony in London.

Peter Mohn, CEO at m1nd-set added: “We are delighted to see a growing number of brands showcase their Travel Retail Awards winner and finalist logo in both their consumer and corporate communications.

 

“The impact of the awards has a very direct impact on sales, given that a significant number of consumers say they are more likely to purchase a brand from a duty free shop if it displays a winner or finalist logo. This feedback is confirmed by our clients too.

 

We work with a large number of brands and retailers in travel retail and many have reported back to us on the positive impact of the awards.”

 

The 2022 Travel Retail Awards have already drawn strong interest from sponsors. Brands that have already signed up to support the awards include Moroccanoil and E.Gluck with brands Anne Klein, Armitron, Torgoen, Withit, as Platinum Sponsors and Perfetti Van Melle, with Mentos and Chupa Chups as Gold Sponsors.

 

The 2022 Travel Retail Awards ceremony will be held on Monday 3 October during the TFWA World Exhibition & Conference in Cannes. The ceremony will take place during a seated dinner at a prestigious Cannes venue, details of which will be announced in the near future, including ticket prices for the dinner.

 

Last year’s awards ceremony was held in London during the inaugural Travel Retail Consumer Forum. Details of the 2021 (and previous years’) winners and finalists can be seen on the Travel Retail Awards website here. Photos of the ceremony and dinner can also be viewed on the Picture Gallery page.

 

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