3Sixty, Virgin Atlantic and Omnevo to deliver next-gen retail experience

By Charlotte Turner |

3Sixty Duty Free has extended its partnership with Virgin Atlantic and said it will bring to market ‘the next generation omnichannel travel retail solution’ supported by Omnevo (formerly known as OM3 by AOE), aimed at elevating the passenger experience and the overall travel retail commercial opportunity.


This new agreement supports a significant change aligned to the Virgin Atlantic brand experience. Alongside Omnevo, a leader in aviation e-commerce technology, 3Sixty will continue to roll out its omnichannel strategy with its key airline partners across the world.


3Sixty has been the inflight retail concessionaire for Virgin Atlantic since 2014 and insists it has been leading the omnichannel travel retail role, partnering with a number of airlines across the world, including its partnership with Singapore Airlines.


3Sixty said that its new agreement with Virgin will deliver a major change in the customer offer through this state-of-the-art e-commerce platform and wide range of fulfillment solutions for passengers.


3Sixty’s Chief Operations Officer, Alex Anson.

3Sixty’s Chief Operations Officer, Alex Anson.


“This announcement sits at the very heart of 3Sixty’s omnichannel strategy – investing in our key partners and bringing to market innovative solutions. We are proud of our continued association with Virgin Atlantic and excited for the future ahead,” commented 3Sixty’s Chief Operations Officer, Alex Anson.


“3Sixty is leveraging the return in air traffic and focusing its investments on creating unique digital solutions. Combining the world-class knowledge and expertise of both 3Sixty and Omnevo, the much anticipated omnichannel platform, will redefine the travel retail industry with seamless and customer-centric integrated channels.


Paul Mills, Virgin Atlantic’s Head of Inflight Services noted: “We are delighted to take this step towards offering a seamless shopping experience to our customers in partnership with both 3Sixty and Omnevo. This new platform will allow us to offer a wider range of products and truly personalise the shopping experience for our customers.”


In the coming months, 3Sixty said it will continue working closely with its key partners, while transforming the way travellers will shop in the near future.


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