Travel accessories supplier Travel Blue says its use of recycled plastics has reached the equivalent of more than 4.7 million 500ml plastic bottles.

This equates to in excess of 188 metric tons – or one fully grown blue whale, says the company.

“We are delighted with the rapid progress of Our Blue Way, which has exceeded all our goals and it is making a real difference,” commented Travel Blue Group Managing Director Daniel Levin.

“Our Blue Way has a triple eco-friendly benefit, offering products that are recycled, recyclable and reducing the use of plastic.”

Daniel Levin, Managing Director, Travel Blue Group.

Travel Blue launched Our Blue Way in 2023 with a focus on leading sustainability efforts in the global travel retail accessories market.

More 50% of Travel Blue’s products are produced from recycled or recyclable material. The number is increasing as technology develops.

The company’s travel pillows are made with a 94% recycled cover, 100% recyclable foam and 100% recycled packaging.

Adapters, power banks and cables use recycled plastic and wheat straw bio-polymer, a renewable and sustainable plastic alternative.

Textile items such as money belts, folding bags, bags and eye masks are also now produced from recycled materials, while Travel Blue’s reusable, stainless steel water bottles offer customers an alternative to single use plastic bottles.

“When Our Blue Way launched in 2023, the reaction from retail partners was extremely positive and within the first few months, eight out of 10 of the largest duty free operators came on board,” said Levin.

“Our core values are innovation, sustainability and social responsibility. We offer products that meet Gen Z shopper eco-credentials, giving operators an enormous opportunity to embrace a sustainable future and ensure continued business success.”