From its picturesque location on the banks of the River Lour, Aberlour Distillery is releasing three new single malt Scotch whiskies exclusively in global travel retail.

Aberlour, the Speyside single malt, has introduced a new range of single malt whiskies, exclusively available for global travel retail.

The collection comprises Aberlour 13 Year Old, Aberlour 16 Year Old Double Charred Selection, and Aberlour Suthainn.

Aberlour 13 Year Old, Aberlour 16 Year Old Double Charred Selection and Aberlour Suthainn are now available to travel retail customers in UK airports with an RRP of £68, £121 and £85 respectively, as well as in Delhi Airport, and will roll out in a phased approach across selected duty free stores worldwide from April.

Collectively, these expressions are intended to showcase the progressive craftsmanship imbued within Aberlour for almost 150 years.

Aberlour 13 Year Old (40% ABV), matured in American oak and Oloroso Sherry oak casks, is sweet and fruity, while Aberlour 16 Year Old Double Charred Selection (43% ABV) brings a depth of flavour and extra sweetness which is enhanced from its selective finish in extra charred American oak casks.

The non-chill filtered release, Aberlour Suthainn (48% ABV), has been crafted using a unique version of the Solera Process.

With extra maturation in European sherry hogshead casks to produce distinctive batches each time, the Suthainn flavour profile amplifies the renowned Aberlour sherried richness and spice.

The release of this travel exclusive range features the new look and feel in keeping with Aberlour’s recent significant visual identity refresh.

The new packaging reflects Aberlour’s connectivity to the natural landscape surrounding the distillery.

The colour palette is warm and earthy, and the new label features a dominant oak tree over water.

The water signifies the fluidity of the River Lour, which neighbours the Aberlour distillery.

The evolved design has been developed with resource-efficiency in mind, including a recyclable presentation canister and a 16% reduction in the glass bottle weight from the previous bottle design.

Whilst the presentation of the whisky has been refreshed, the expertly crafted single malt within remains as impressive as ever, with rich, complex, and balanced flavour profiles.

Aberlour’s visibility in duty free stores sees a statement retail space, with furnishings dressed in red, brushed gold and oakwood effect, complete with artisanal customer experiences.

Reflecting on the unveiling of Aberlour’s refreshed look and the launch into global travel retailers, Liya Zhang, VP Marketing at Pernod Ricard Global Travel Retail, said: “By utilising the power and differentiation of travel retail, our ambition is to make Aberlour a leading player in the ultra-premium single malt category.

Through prioritised, data-led distribution we will capitalise on the brand’s evident and authentic craft to build awareness and consideration of the Aberlour range, recruiting more craft whisky drinkers in the process. The brand’s new look and feel is a stunning reimagining of this much-loved Speyside whisky, and I commend the shared passion and commitment of our teams in getting us to this exciting launch milestone.”

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