L’Oratoire des Papes’ limited-edition collector’s set was designed by French stencil artist C215.

AdVini is marking 100 years of L’Oratoire des Papes with a limited-edition collector’s set that brings together wine and art, set to be presented to travel retail partners at TFWA World Exhibition & Conference.

At the heart of the anniversary release is the wine brand’s distinctive Art Deco-inspired label, which dates back to 1926. A century later, French stencil artist C215 has been invited to reinterpret it for a new generation, creating an original artwork that features across the limited-edition release.

Just 6,000 sets will be produced, each containing a bottle of L’Oratoire des Papes Red 2024 with a screen-printed anniversary label, presented in a wooden case alongside a numbered lithograph of C215’s original artwork.

The wine itself comes from old Grenache and Mourvèdre vines, with the 2024 vintage characterised by freshness, natural acidity and ageing potential. Édouard Guérin, Technical Director at L’Oratoire des Papes, described it as “a vintage of perfect ripeness”. The centenary gives AdVini a timely platform to highlight L’Oratoire des Papes in travel retail, while using the limited-edition format to bring an added element of collectability to the wine category.

Ieva Olina, Travel Retail Key Account Manager at AdVini, said: “TFWA World Exhibition is always an important moment for AdVini. It gives us the opportunity to meet with our partners from across the world, share our latest developments and, importantly, discuss how we can work together to unlock further opportunities for wine in travel retail. This year is particularly special as we celebrate 100 years of L’Oratoire des Papes. Cannes provides the perfect international platform to introduce our centenary collection and demonstrate how we are bringing together heritage, innovation and experience to create something genuinely distinctive for travellers.”

The celebrations will continue beyond Cannes. From 5 October, a dedicated pop-up in the LACM space at Terminal 2AC will introduce international travellers to the heritage, character and terroirs behind L’Oratoire des Papes. The collector’s set will also be available through selected duty-free outlets, L’Oratoire des Papes boutiques and wine merchants, as well as online.

AdVini will present the anniversary edition alongside its wider portfolio at Green Village J68 during TFWA World Exhibition.

READ MORE: Nadri turns travel memories into jewellery at TFWA

READ MORE: Fendi leads Thélios travel retail push at TFWA

READ MORE: Champagne Lanson serves up Wimbledon anniversary plans for TFWA