Aer Rianta International (ARI) is helping passengers to embrace the festivities and celebrate the joy of giving with its seasonal holiday campaign, The Flight Before Christmas.
The Christmas campaign is inspired by the ‘shared magic of gifting to loved ones, wherever we are in the world’.
The creative features a rich seasonal palate of red and gold, with ‘jolly seasonal characters’, including a gingerbread person, a robin and a mouse, to help customers choose the perfect gift for loved ones as they travel home for the holiday season.
The omnichannel campaign aims to engage with customers at all touchpoints of the journey, both in-store and online, and serve to highlight the range, value and exclusive gifting options on offer.
“Our customers are at the heart of everything we do at ARI and each year we look forward to bringing them something a little extra special for the holiday season”, said Laura Toner, ARI’s Global Head of Marketing.
“We all have cherished memories of travelling home for Christmas or of seeing a loved one’s face light up when we give them a special gift; we want to evoke that same joy for passengers as they shop in our stores or online with The Flight Before Christmas campaign.
“We pride ourselves on superior gifting at ARI all year round, so our customers will always find something special to take with them on their onward journey.”
In-store, the campaign is brought to life with bespoke installations and an increased focus on sustainable and digital formats, with retailtainment helping to drive conversion.
Creative, directional signage and an online gift directory highlighting category heroes, limited editions and travel retail exclusives are being communicated to passengers ahead of their journey via ecommerce channels and social media.
Over 100 pieces of bespoke still and motion content have been created in-house as part of ARI’s new social media content strategy.
From festive beauty looks, including the latest TikTok inspired trends, to luxury gifting ideas to craft cocktails, the content has been designed especially to influence purchasing through organic and paid social.