Aerin Lauder’s new AERIN JV start up

By Doug Newhouse |

The Estée Lauder brand has announced a new collaboration with Aerin Lauder and AERIN LLC, her new luxury lifestyle brand, the formation of which was announced yesterday. Under the new arrangement, Aerin Lauder will continue to be actively involved in the Estée Lauder brand, serving as creative consultant and becoming its Style and Image Director.

She will also continue as the brand’s global ambassador and spokesperson, a position she has held successfully for many years. Aerin Lauder will also remain a member of The Estée Lauder Companies Inc. Board of Directors, which she joined in 2004.

EXCLUSIVE PARTNER
The Estée Lauder brand will be the exclusive beauty partner to AERIN LLC in launching a beauty line under the AERIN name to be sold at select Estée Lauder counters. Terms of the agreement were not disclosed. AERIN LLC is a stand-alone company wholly owned by Aerin Lauder.

Aerin Lauder said: “I’m thrilled to continue playing an active role in the iconic Estée Lauder brand, including serving as global brand ambassador and spokesperson. At the same time, I look forward to pursuing my vision to create the AERIN brand.

“As I launch this new business, I am excited to have the extraordinary team at Estée Lauder as my partner in creating a beauty collection that will reflect my new brand’s style and spirit. I look forward to our future together.”

 

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