“The new presentation meets NITR’s remit to reinvent and add to its product range as part of its ’10 in 10’ ambition to double the size of the confectionery and fine foods category to $10bn in the next 10 years,” says NITR.
The 400g travel retail box highlights the UK origins of the well-known brand by incorporating the London skyline.
“The iconic dark chocolate mints, originally created in 1962, have become a staple of dinner parties and social gatherings across the world with over one billion of the darkly delicious treats made annually,” insists NITR.
KEY GROWTH DRIVER: YEAR-ROUND GIFTING
“The new and sumptuously packaged gift product presents buyers with an ever more sophisticated and striking gift opportunity to enhance their evenings with friends and family.”
Nestlé ITR says it also meets a key driver for category growth, all year-round gifting, as the company moves into 2020 with ‘ comprehensive strategy’ to accomplish its ‘10 in 10’ aims.
NITR General Manager Stewart Dryburgh said of the new gift box: “Recently we have been excited to share our latest innovations and propositions, of which the After Eight 400g travel retail exclusive pack is one.
“The luxury allure and sense of heritage around the After Eight brand is undeniable and we look forward to rolling out the iconic and much-loved mint chocolates in 2020 with a new design twist sure to appeal to travelling gift buyers who want an impressive gift item from a brand that they know, trust and love.”