Premium skincare brand AHC will enhance its travel retail offerings with new products which have been successful in the China and North Asia beauty markets.

Available to the global travel retail industry from October, AHC, which was acquired by Unilever in 2017 was showcased to retailers at this publication’s TRMarketplace digital event earlier this month.

AHC’s Premium EX Hydra B5 is making its debut in travel retail. This new intensive moisturising and soothing skincare line contains panthenol (Vitamin B5), a high-purity raw material and hypoallergenic hyaluronic acid.

The new Premium EX Hydra B5 Biome Capsule Concentrate is a hero product being introduced by AHC as part of this range. Its blue biome capsules contain microbes help fortify the skin barrier’s biofilm to keep skin healthy and moisturised.

One of AHC’s best-sellers coming to travel retail is the Eye Cream for Face. This breaks the stereotype that an eye cream is only for the eye area.

MULTIPLE NEW PRODUCTS

AHC has also unveiled its Premium Facial Masks. The perfect-fit cellulose masks completely cover the face to address skin concerns and are best used with a moisturising and soothing ampoule by AHC.

These news products will be joined by other AHC items. These are the Hyaluronic Dewy Radiance Toner, which improves dull skin; the Brilliant Gold anti-ageing range comprising real gold particles; advanced sun care line Pro Shield; and the Time Rewind Real Eye Cream for Face.

Rosalyn Frayna, Global Travel Retail Manager, Uniliver said: “We are pleased to unveil these new products under AHC. The brand is well-known throughout Asia and especially popular with young women.

“Beyond that, AHC’s unique heritage and price points appeal to a broad audience and help drive all-important footfall within travel retail, which has unquestionably felt the impact of a very testing period.”