Peter Mohn, Founder & CEO of m1nd-set and Maja Marciniak, Senior Economist Policy Analysis at IATA on stage at the 2026 TR Consumer Forum.

▶️  VIDEO: The global conference agenda for the 2026 TR Consumer Forum in Geneva (1-3 July) commenced with a dual Keynote and State-of-the-Industry Address featuring Maja Marciniak, Senior Economist Policy Analysis at IATA and Dr. Peter Mohn, Founder & CEO of m1nd-set.

They delved into the Forum’s headline theme of ‘From Air Traffic to Consumer Action: Putting Travellers at the Heart of Retail’, to provide a compelling insight that connects macro-level air traffic evolution with micro-level purchase behaviour, placing robust data and analysis at the core.

Marciniak delivered the outlook for airline industry, including how consumer and business sentiment is being impacted by external factors such as the spike in fuel prices.

She highlighted how consumers are expected to be cautious this with 39% expecting to spend less on travel than last year.

Furthermore, Marciniak demonstrated how travellers are most likely to limit discretionary spending while simultaneously expecting travel to be more expensive.

The final part of her predsentation looked at how generational changes could reshape the industry with younger generations are more focused on experience than cost and how Gen Z is more sensitive to sustainability considerations.

Mohn provided a data-driven blueprint for navigating the global shift in shopper behaviour. Drawing on exclusive m1nd-set analytics, he addressed the widening gap between surging passenger traffic and stagnant retail conversion rates.

A core focus was the ‘efficiency paradox’, exploring how the industry can better engage the rising majority of Gen Z travellers.

Hit play on the highlights video for the top takeaways…

To find out more about the TR Consumer Forum, please visit TRConsumerForum.com. Please click the button below to register your interest for the 2027 edition.

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