Airport Dimensions launches Connecta e-commerce and loyalty platform

By Andrew Pentol |

The new platform can be linked to other Collinson brand offers such as the Grab e-commerce platform which connects passengers to restaurants and retailers.

Airport Dimensions, a global designer, provider and operator of premium shared-use lounges and airport experiences has launched a new e-commerce and passenger loyalty platform.

Entitled Connecta, the new facility brings together an integrated airport-branded relationship, loyalty and frictionless e-commerce capability across the airport.

The contactless elements give passengers the confidence to travel and purchase post-lockdown and beyond. Users can also shop for duty free, order food, book a lounge space, pay for car-parking and find their way around the airport. All of this can be done from their own smartphone. They will also be able to receive status benefits and reward points, encouraging them to spend.

Suited to all airports at different development stages and budgets, Connecta enables airports to fast-track relationships with their customers. It streamlines the process of capturing and expanding customer data, offering performance insights. These enable airports to deploy programmes that recognise needs, offer better, more customised experiences and increase non-aeronautical revenue as a result.

ON-ARRIVAL PCR TESTS

Underpinned by parent company Collinson, which recently launched on-arrival PCR tests at airports to help the travel sector recover, the platform can be linked to other Collinson brand offers. These include independent airport lounge programme Priority Pass; e-commerce platform, Grab, which connects passengers to airport restaurants and retailers; and Inflyter, which allows passengers to pre-purchase duty free goods with convenient locker collection.

Mignon Buckingham, CEO, Airport Dimensions, said: “It is undeniable that the current global pandemic has forced change on the industry, but the fact is that non-aeronautical revenue per passenger had already fallen -10% globally in the five years before Covid-19 hit (Source: Airports Council International 2019).

“The more foresighted airports already understood the importance of this changing traveller behaviour and were looking to tap into the relationship earlier and provide a frictionless, digitally connected experience. The impact of the pandemic means the imperative to accelerate progress has never been more compelling.”

She added: “We at Airport Dimensions, supported by the many years of experience of Collinson, understand the commercial and operational needs of the airport. We’re in a unique position to support recovery plans and a return to sustained growth. Connecta will go a long way towards helping airports link the physical and digital traveller experience and rebuild revenue in a radically changed world.”

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