Alpha ups OMG! Awards to Thomas Cook globally

By Doug Newhouse |

Thomas-Cook-smallAlpha LSG is to launch its OMG! Awards ‘globally’ across the entire Thomas Cook Airlines’ network in 2016, to further recognise and reward the inflight sales achievements of all Thomas Cook Airlines’ cabin crew in 2016.

This follows the extension of Alpha LSG’s contract, which was first reported by TRBusiness more than a week ago, as well as the inaugural OMG! Awards for Thomas Cook Airlines staged in the UK in 2015, which were described as ‘a resounding success’.

Alex Forbes, Alpha LSG CEO said: “Cabin crews are our front-line sales team and therefore engagement with them and training are absolutely vital ingredients to the overall success of our Inflight Retail programme.

“The retail team at Alpha LSG has worked extremely hard to develop the OMG! Awards event which has really caught the imagination of the cabin crew and will now embrace crews across the entire Thomas Cook Airlines global network.



“Over the next few years we will continue to develop our relationship with Thomas Cook Airlines to deliver even greater results for passenger satisfaction and to explore further opportunities for revenue growth.”


Alex Forbes, Alpha LSG CEO

Alex Forbes, Alpha LSG, who took over as CEO from Axel Bilstein last July.

News that Alpha LSG’s contract has been extended until 2021 was broken exclusively by TRBusiness more than a week ago [click here:].


TRBusiness also reported the rewards initiative organised last summer by Alpha LSG in conjunction with Cecil Macdonald and Portfolio Partners, where – for the fourth time – the top selling crew in a ‘Super Incentive’ sales initiative were rewarded for their sales skills with more than £12,000/$18,300 in prize money. [Click here:].


Thomas Cook winners cabin crew 2015

Who says cabin crew incentives don’t work? Last summer’s sales ‘stars’ posing for the camera at a celebratory dinner in Malmaison Manchester (L-R): Chloe Lerner, Alpha LSG; Uwe Balser, Thomas Cook; Andrea Yates, Thomas Cook; Holly Amor, Thomas Cook; Aron Wallis, Thomas Cook; Steve Wescott, MD, Cecil Macdonald; Claire Mason, Thomas Cook; and Samantha Nutt, Thomas Cook.


Alpha LSG provided services to over six million passengers flying with Thomas Cook Airlines from UK airports in 2015, with more than three million meals supplied from the James Martin range. The airline flies to destinations including the Canary Islands, Caribbean, Egypt, Gambia, Geneva, Goa, Mexico, Tunisia, Turkey, USA and Europe.

[With additional reporting earlier this year from Kevin Rozario].

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