Anok Yai represents Estée Lauder’s vision of ‘global beauty’.

The Estée Lauder Companies has announced model Anok Yai as its newest global spokesmodel.

Yai is set to make her first appearance in August for Double Wear Stay-in-Place Makeup and will feature in beauty campaigns across digital, TV, instore and print.

She joins an Estée Lauder spokesmodel lineup including Misty Copeland, Grace Elizabeth, Kendall Jenner, Karlie Kloss, Yang Mi, Carolyn Murphy, Hilary Rhoda, Joan Smalls and Fei Fei Sun.

Stephane de La Faverie, Global Brand President, Estée Lauder said: “We are thrilled to welcome Anok to the brand. Estée Lauder has always chosen women who represent our vision of global beauty. With the addition of Anok to our current lineup of diverse spokesmodels, we continue the brand’s legacy of celebrating women from different backgrounds, ethnicities and ages.”

HISTORY MAKER

Originally hailing from Egypt and the daughter of Sudanese parents, the US-based fashion star made headlines as the first black model to open the Prada runway show in 20 years.

She played a leading role in the luxury fashion house’s spring/summer 2018 campaign and has been photographed widely in the likes of American Vogue, V Magazine, Vogue Italia, British Vogue and Pop Magazine.

Yai commented: “I am so excited to be a part of the Estée Lauder family. To be a woman of colour representing an iconic brand that has continuously been at the forefront of beauty is an honour. I hope to be an inspiration to young girls and women and encourage them to feel undeniably beautiful.”