Anouk Aansorgh has been named Head of Category & Customer Marketing ITR for Mars Wrigley Confectionery NL/ITR (Netherlands/International Travel Retail), following the decision to merge the divisions earlier this year.
The new position was created to ‘further accelerate the company’s treats and snacking category growth agenda’, said MITR.
Reporting directly to Global Commercial Director Raghav Rekhi, Aansorgh has been with Mars Wrigley Confectionery for five years and was previously Portfolio Director responsible for Bitesize and Seasons in the domestic market in NL.
According to the confectionery giant, Aansorgh has a strong background in brand & portfolio management within domestic markets and has wide-ranging experience in both retail and supplier roles at Pepsico and biggest Dutch retailer Albert Heijn.
MARS TO SET OUT 2022 STRATEGY IN CANNES
She joins Mars Wrigley Confectionery NL/ITR at a pivotal time for the company as it sets out its strategy for 2022 at the approaching TFWA World Exhibition this month.
“TFWA WE will be my first physical event in this industry, and I am very much looking forward to meeting both our retail partners and key players within this incredible business sector,” said Aansorgh.
“It has been an incredibly challenging time for all of us over the past 20 months, but we are now seeing the green shoots of recovery and I am delighted to be part of the team that will drive category recovery in 2022.
“Mars Wrigley remains committed to the philosophy of ‘Better Moments make the world smile’ and my role will be pivotal to interpreting that within the travel retail sector, through understanding the traveller and unlocking conversion.”
Rekhi added: “I’m delighted to welcome Anouk to the growing travel retail department here at Mars Wrigley.
“We now have an incredibly strong management team and together we are 100% committed to becoming the number one contributor to driving category growth as we move forward from Covid-19.”