Sambuca and liqueur specialist, Rossi D’Asiago will return to the TFWA World Exhibition (Marine Village, R03) this year with its hero brand, Antica Sambuca.

 

Last year, saw the introduction of Rossi D’Asiago’s first 5cl miniature Antica Sambuca bottle which was introduced to the range to open up new opportunities with airlines and ferry/cruise operators.

 

This year sees Rossi D’Asiago returns with its new counter top display for its miniature bottles.

 

Export Director, Nicola Dal Toso, Rossi D’Asiago, comments: “We wanted to produce a counter top display unit that would be ideal for point of sale merchandising.

 

“We are aware that a lot of purchases in duty free are on impulse, so ensuring Antica Sambuca is available in a format that allows for such POS displays was vital for our global TR strategy. ”

 

Each counter top display unit can hold 30, 5cl Antica Sambuca bottles.

 

“With a superior taste that elevates it to a premium level, the Antica Sambuca Classic follows an ancient recipe created in the mid 1950’s, inspired by the craft production process inherited by Augusto Rossi, the son of the founder of Rossi D’Asiago, Giovan Battista Rossi,” says the brand.