The ‘Light up their Christmas’ or ‘Light up their Holidays’ campaign is one of many falling into a cache of global marketing communications, says ARI.
Bright colours and playful characters flank core messages of value and ease of shopping, with gift wrapping stations, shop & collect and click & collect services promoted in high-impact format across ARI’s retail estate.
The global campaign, which also offers strong synergies for digital engagement via ecommerce platforms, in pre-travel communications and in-store touchpoints, is designed to be flexible and appeal to customers at specific locations.
ARRIVAL AT YUL
Laura Toner, Global Head of Marketing at ARI said: “This year, the act of gift shopping is somewhat more poignant; gifts will be given in person after long periods apart, some gifts will be given from a distance, or virtually, but for the gift-giver, it is a very special opportunity to light up a loved ones Christmas – it is this spirit, that we have brought to life within our physical and online stores.”
The Loop Duty Free at Montréal-Pierre Elliott Trudeau International Airport (YUL) is one of a number of stores to activate the campaign.
Jackie McDonagh, General Manager, ARI North America added: “We are very pleased to bring this amazing holiday campaign to our passengers. Many people are travelling to see their loved ones for the first time after many months apart, so it is important to bring some positive spirit to our passengers.
“We may not have the volume of passengers we would normally have over this holiday period. However, it is very important that we have a quality-focused, feel-good campaign, including great promotions and value offers, which they have come to expect from us.”