ARI puts travellers in Valentine’s Day mood with global campaign launch

By Luke Barras-hill |

Aer Rianta International (ARI) customers can avail of gifts and exclusives at a number of key locations and online as the travel retailer unveils its Valentine’s Day campaign.

In a bid to set romantic hearts racing, travellers are able to select treats for someone special or self-indulge across a range of *product categories at airport destinations including Bahrain, Beirut, Barbados, Cyprus, Canada, Ireland, Montenegro, New Zealand, Qatar and Muscat.

The ‘Gift them off their feet’ Valentine’s Day campaign will run in store and online. Customers can also benefit from shop-and-click and click-and-collect services.

Laura Toner, Global Head of Marketing, ARI said: “Valentine’s Day is a great time of year to shine a light on our many gifting options available to our customers both in store and online. As it’s the first universal calendar occasion to gift since the festive season our customers look forward to finding special treats for loved ones, friends and themselves.”

From 11 February, customers at Cyprus Duty Free will be serenaded throughout the estate as a live duo of violinists play melodic tunes to mark the occasion.

Dedicated gifting destinations are being highlighted at each store with splashes of bright pinks and reds.

Alongside complimentary fresh flowers and glasses of bubbly, travellers can also partake in a Valentine’s Day social media competition that asks them to relive their top romantic trip, with a chance to win some ‘loveable treats’.

Toni Mc Donald, Retail & Marketing Manager, CTC-ARI Cyprus Duty Free added: “We are delighted to welcome our customers and we hope they enjoy the special treats and surprises that we have in store for them. It is the perfect time of year to gift someone special or indeed themselves and we want to show our love too.”

*Including perfumes, beauty, confectionery & liquor, and fashion & accessories

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