AYO’s wearable tech set to turn heads in travel retail
By Charlotte Turner |
Tech company AYO believes it has created the world’s ‘most advanced’ light-based wearable, which is said to help consumers beat jet lag, sleep better and have more energy. It also believes that it is set to become the next ‘must-have’ item for the travel retail channel.
The award-winning product is completely controlled by the AYO App with smart programs for travel, sleep and energy.
“For travellers, the huge plus is that the AYO’s Travel program can help readjust users to a new time zone two to three times faster than normal,” says the company. “It also reduces fatigue and increases energy levels in as little as 20 minutes, along with improving the quality of sleep when used regularly in less than five days.”
The AYO has received an international Red Dot award for Product Design and has been nominated as a finalist in the electronics category of the first consumer-voted Travel Retail Awards* taking place on 7th May in Singapore.
THE AYO APP
AYO gets to know the individual by creating a user profile in the AYO App, based on sleep habits, personal preferences and travel plans. “By being exposed to AYO’s unique blue light for as little as 20-30 minutes a day, following AYO’s personalised schedule, wearers can adapt much faster and better to a new time zone, improve their energy levels and sleep patterns,” adds the company.
AYO says that the product is based on numerous clinical studies and more than 20 years of Chronobiology research performed in leading institutions, including Harvard, Oxford and NASA, that have shown that we can actively manage our biological clocks, sleep cycles, and energy levels.
To use the AYO, the wearer simply pairs the headset with his/her mobile device via Bluetooth. Based on entered information, the app will then work out the perfect time for using the headset and alert the user.
The AYO app offers multiple different modes, including pairing sleeping habits with a partner.

AYO believes its headset is set to become the next ‘must-have’ item for the travel retail channel.
CHARGING ON THE GO
Thanks to energy-efficient LEDs, AYO can provide three hours of light on a full charge. It is sold with a hard case that can charge the headset on the go, adding another 10 hours of use.
Listed onboard by KLM and available worldwide through multiple retailers including Amazon, the AYO retails for US $299

The AYO headset is sold with a hard case that can charge on the go, adding another 10 hours of use.
“AYO is now being used by consumers in more than 100 countries worldwide and has received incredibly positive reviews,” says Aleksandar Dimitrov, Co-Founder and Chief Marketing Officer at AYO.
“Its travel benefits make it an absolute must-stock item for travel retailers through all channels of distribution, but particularly inflight and airports,” “The fact that AYO has been nominated as a finalist in the first consumer-voted Travel Retail Awards really speaks for itself and we’re thrilled to have such valuable verification.”
For more details on AYO, please contact Aleksandar Dimitrov at [email protected]
* The Travel Retail Awards are organised by The Travel Retail Business in conjunction with m1nd-set
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