Bacardi and Virgin Atlantic in VR cocktail experience

By Pepi Sappal |

001 aa grey goose loft at virgin clubhouse 2

Bacardi and Virgin join forces to offer passengers the ultimate cocktail experience.

Bacardi Global Travel Retail and Virgin Atlantic have created the Digital 360 Drinks Experience to allow travellers to enjoy a cocktail in some of the world’s best bars in virtual reality.

Bringing together the companies’ shared passion for cocktails, the VR technology allows passengers to order a cocktail from New York while sat at Heathrow and be transported to a partner bar, where they watch the cocktail made right in front of them. After removing the headset, the drink is waiting for them to enjoy.

The campaign allows passengers to savour a signature drink created by award-winning bartenders while they wait for their flight, without having to physically leave the *Virgin Clubhouse.


“This is a unique bar experience and we’re looking forward to delighting our Clubhouse customers with a combination of technology, excellent cocktails from across the Bacardi portfolio and world class mixology skills,” said Virgin Clubhouse Food and Beverage Manager, Mark Murphy, who travelled the world filming the campaign.

In fact, both brands go to great lengths each year ‘to elevate drinking experiences for discerning travellers’.

“The people we reach in the Virgin Clubhouse are the same customers who enjoy drinking Bacardi spirits in their cocktails in bars around the world,” said Aude Bourdier-Rocourt, Regional Director Europe, Bacardi Travel Retail.


Gary Sharpen, Co-founder, The Cocktail Lovers, enjoys a cocktail – VR style – at Virgin’s Clubhouse.  Source:  The Cocktail Lovers.


The bars featured in the campaign are not only some of the very best in the world, Murphy claims, but also offer an extensive range of cocktail choices, including the following:

Earl Grey Gin & Tonic from White Lyan, London

EO Manhattan From Employees Only, New York City

Dead Reckoning From Smuggler’s Cove, San Francisco

Fennel From Farm To Glass From The Walker Inn, Los Angeles

Suit & Tie From Columbia Room, Washington DC

Nikkei Chilcano From Ruka, Boston

Classic Daiquiri From Necker Island, British Virgin Islands.

*Virtual reality is not available at Gatwick, Johannesburg or Boston Clubhouses.


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