After four years as Director, Europe & Advocacy, Bacardi Global Travel Retail (GTR), David Hughes will move to the Bacardi European domestic business as Country Manager, Nordics, based in Sweden.  

 

Hughes will be replaced by Sam Pickard who has been promoted to the role of Director, Europe & Global Advocacy, Bacardi Global Travel Retail.

 

Pickard joined Bacardi in 2018 as International Key Account Manager, Dufry and has worked closely with the Bacardi GTR European team, notably in the implementation of Bacardi’s digital strategy. He is based in the UK.

 

SAM PICKARD PROMOTION

Commenting on the changes, Vinay Golikeri, Managing Director, Bacardi Global Travel Retail said. “I would like to warmly congratulate David on his new role and to thank him for the immense contribution he has made in developing the Bacardi Global Travel Retail business in Europe, our advocacy strategy and his proactive role in representing Bacardi at the Tax Free World Association (TFWA).

 

“It gives me great pleasure to welcome Sam Pickard as our new Director, Europe & Advocacy, Bacardi Global Travel Retail.

 

“In the three years he has been with us, Sam has made an enormous impact both in terms of his team leadership, his understanding of travel retail dynamics and his collaborative approach with our retail partners, notably in managing our relationship with Dufry.

 

“His promotion is a great example of Bacardi’s commitment to creating talent development opportunities and I am confident Sam will bring valuable acumen and insights to our new omnichannel strategy to reinvent the future of travel retail in Europe.”

 

Pickard adds.  “I’m thrilled to take up this opportunity to lead both the Bacardi travel retail business in Europe and our advocacy strategy, building on David’s legacy.  In this new era of travel retail, I believe there are huge growth opportunities for our retail partners and for Bacardi brands.

 

“Working together, and playing to our mutual strengths, we can unlock the true power of omnichannel, by leveraging digital offerings at key touchpoints on the shopper journey and creating unforgettable in-store experiences, brought to life by our fantastic team of retail ambassadors.”