Bacardi has unveiled plans to put the ‘world’s most sustainable spirits bottle’ on shelf by 2023, thereby replacing 80 million plastic bottles – 3,000 tons of plastic – currently produced by Bacardi across its portfolio of brands every year.
The company, which claims to be the world’s largest family-owned spirits company, said it believes this represents a giant leap forward in the fight against climate change and plastic pollution.
The new 100% biodegradable bottle has been created in close collaboration with Danimer Scientific, a leading developer and manufacturer of biodegradable products.
Petroleum-based plastics used by Bacardi today will be replaced by Danimer Scientific’s Noda PHA, a biopolymer which derives from the natural oils of plant seeds such as palm, canola and soy.
In October, TRBusiness announced ‘Travel Retail Sustainability Week’, the very first virtual event for travel retail dedicated solely to sustainability, due to take place 19-23 April 2021. It aims to bring together all stakeholders from global DF&TR to discuss and showcase the flurry of sustainable initiatives and services being implemented and proposed by industry sector companies, plus providers of external solutions and services.
NO HARMFUL MICROPLASTICS LEFT BEHIND
“While a regular plastic bottle takes over 400 years to decompose, the new spirits bottle made from Noda PHA will biodegrade in a wide range of environments, including compost, soil, freshwater and sea water, and after 18 months disappear without leaving behind harmful microplastics,” said Bacardi.
Bacardí rum will be the first brand to use the new bottle, before the plant-based material is rolled out to replace single-use plastic across the entire Bacardi supply chain and the company’s 200 brands and labels including Bombay Sapphire gin, Grey Goose vodka, Patrón tequila, Martini vermouth and Dewar’s Scotch whisky.
Ned Duggan, Senior Vice President, Bacardí rum, said: “Over our 158-year history, Bacardí has always believed in respecting the world’s natural resources and acting responsibly, from the sustainable sourcing of our sugarcane to the water and energy used to make our rum.
“We’re now excited to be pioneering this new biopolymer technology for the benefit of all Bacardi brands and the entire spirits industry.’
As well as the new 100% biopolymer spirits bottle, Bacardi is also creating a sustainably sourced paper bottle. By integrating the Nodax PHA polymer, this alternative solution will have equally strong environmental credentials while ensuring the quality and taste of the spirit inside a bottle made of paper is as exceptional as one made of glass.
MORE TO DO…
Jean-Marc Lambert, Senior Vice President, Global Operations for Bacardi, said: “When we set ourselves the goal of being 100% plastic free by 2030, we knew that it would take ground-breaking advances in packaging design to make it achievable, and that’s exactly what’s happening through our partnership with Danimer.”
Thanks to the versatility of this innovative new material, the Bacardi Packaging Development team will also crack one of the beverage industry’s longest-standing plastic problems – the plastic lining of bottle closures.
“It may sound small, but add that up across every bottle produced globally and we’re talking many tons of plastic every day,” said Lambert. “Once we’ve fixed the problem, we’ll be open sourcing the solution for the entire industry to use. This isn’t about competitive advantage it’s about doing the right thing for the planet.”
Bacardi hopes to be 100% plastic-free in the next 10 years, and as well as launching the new biopolymer bottle in 2023, the company has also committed to removing all its non-essential, single-use plastic, including all plastic gift box materials and plastic point-of-sale materials, in the next three years.
Nodax PHA was verified as a truly biodegradable alternative to petrochemical plastics by the University of Georgia (UGA) and the UGA New Materials Institute in a 2018 study.
Danimer Scientific currently uses the material for a wide range of applications, including thermoformed trays, drinking straws, flexible and multi-layer film packaging, coatings, disposable cutlery, and more.
In 2016, Bacardi committed to eliminating all single-use plastic straws in its cocktails and two years ago, it began a collaboration with the Lonely Whale Foundation to remove single-use plastic straws from bars and restaurants.
Danimer Scientific’s use of Nodax PHA to create the world’s first completely biodegradable plastic drinking straw in 2018 has complemented these initiatives to help reduce the global impact of plastic waste.
More information about Bacardi’s sustainability commitments can be found at: https://www.bacardilimited.com/corporate-responsibility/.