Barcelona’s Courvoisier Spirit of Punch

By Doug Newhouse |

In collaboration with distributor, Maxxium Travel Retail, Beam Global Spirits & Wine is raising the profile of Courvoisier as a mixable spirit amongst consumers at Barcelona airport, with the Courvoisier Spirit of Punch initiative.

Until the end of June, travellers are invited to sample Courvoisier Spiced Orchard Punch at the Courvoisier Spirit of Punch bar located in the centre of a large branded area at the Aldeasa store ‘The Shop’ in T2. A brand ambassador will serve the punch made with Courvoisier Exclusif, the Courvoisier marque designed specifically for mixing, together with apple juice, lemon juice and maple syrup, garnished with freshly cut apples, lemons and cinnamon sticks.

Consumers are attracted to the bar by striking visuals of the punch, drinks menus and an interactive display, showing footage and information on Courvoisier, the Revolutionary Spirit.

Beam Global Spirits & Wine Director for European Travel Retail, Middle East & Africa, Gareth Brown, said: “Together with Maxxium, we are committed to investing in Courvoisier to raise its profile in travel retail as the revolutionary spirit, recruiting new consumers into the Cognac category through mixability.”

Maxxium Travel Retail Managing Director, Glen Williams said: “Following the success of the Courvoisier Spirit of Punch activity at Heathrow last year, where we sampled over 6,500 travellers, and in conjunction with the punch revolution, we believe that mixing Cognac is an exciting way to grow Courvoisier, support our customers and drive sales.

“Courvoisier Spiced Orchard Punch is a refreshing, delicious and perfectly balanced punch, which demonstrates the versatility of Courvoisier and will encourage purchase of the brand.”


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