Baron Philippe de Rothschild has praised its win in the Best wines product category at the first consumer-voted Travel Retail Awards.

The firm commended its victory for Mouton Cadet Réserve Bordeaux rouge 2015 in a statement, in doing so praising the Travel Retail Awards as ‘all the more valuable in that it genuinely reflects choices made by consumers’.

Mouton emerged victorious from a finalists lineup that included Castagner Grappa – Fuoriclasse Leon 15 Years; Ramon Bilbao Journey Collection Wines – Crianza, Reserva, High Altitude; and Oscar.697 for its Bianco Vermouth and Rosso Vermouth.

“As the results prove, Mouton Cadet Réserve Bordeaux rouge 2015, the flagship Mouton Cadet product in the segment, corresponds perfectly to the expectations of this type of shopper, giving outlets that sell it a real advantage,” said the company.

“The award both recognises and strengthens Mouton Cadet’s position as the leading Bordeaux wine brand marketed through this channel.”

A POWERFUL CONSUMER VOICE

TRBusiness held the first ever Travel Retail Awards in association with m1nd-set at the Conrad Centennial Hotel in Singapore on Monday 7 May [for a full list of finalists and winners click here; for a comprehensive photo gallery click here.]

Expert research and priceless consumer blogger and vlogger (video blogger) feedback combined to crown the industry’s trailblazers on an evening that recognised true ingenuity in travel retailing, with a total of nineteen awards (five airport, 13 product categories) handed out.

Winners now have the opportunity to display the prestigious Travel Retail Awards logo, which travellers can identify at airports and on travel retail products worldwide, with the logo becoming synonymous with the stamp of genuine consumer appeal.

Watch out for the June issue of TRBusiness, which contains a special awards supplement cataloguing all the action from the evening.